Nov 11, 2025

Fable’s Enhanced European Transaction Dataset Available Now

We’re thrilled to bring Fable’s new and improved European Transaction dataset to our alternative data analytics and insights platform. ‘Signal Daily T7’ delivers deeper coverage, higher granularity, and faster time-to-insight providing investors with a more powerful lens on real consumer behaviour and spending trends across Europe.

Fable’s enhanced European Transaction dataset, Signal Daily T7, is now live on Exabel giving investors immediate access to sharper insights, seamless work-flows combining fundamental, proprietary and alternative data for alpha-generating opportunities. Fable’s ‘Signal Daily T7’ dataset includes:

  • 🌍 Geographical coverage of major European economies including UK, Germany, Spain, Italy, France and more
  • 📈 500+ publicly traded companies and 2,500+ brands 
  • 🕜 2013 historical data for backtesting
  • 💳 Total panel size of over 14.3 million users
  • 🔎 Greater data granularity, enabling sharper and more precise insight
  • ⏱️ Faster delivery, supporting near real-time investment decisions

Exabel Research View:

Fable provides one of the most detailed views of European transaction data, offering granular insights across major markets (UK, Germany, France, Italy, and Spain) and payment types (debit, credit, and open banking). The platform enables data normalization and panel creation, allowing end users to track country-level metrics with accuracy and consistency.

Exabel has partnered with Fable to normalize this data for intuitive, easy-to-use equity modeling. After harmonizing transaction signals at both the country and EU levels across various payment types, Exabel mapped and modeled key performance indicators (KPIs) from European company disclosures with precision and reliability.

A clear example of Fable’s analytical strength is its coverage of H&M Hennes & Mauritz AB (HMB), which reports Sales per Region by segmenting Europe into Western, Eastern, and Southern regions. Fable is the only dataset offering the necessary granularity to model these regional KPIs accurately using country-level data. Specifically, Fable aligns Sales excluding VAT – Western Europe with data from the UK, France, and Germany, providing alignment with sell-side analyses and Visible Alpha estimates to reveal trends across HMB’s top European markets.

Gene Gallagher, Director of Research

The Exabel platform enhances investment teams’ access to insights from Fable’s dataset by seamlessly integrating it with fundamental data. This integration allows investors to analyze card spend trends alongside web, app & foot traffic, discounting and more, to create high-quality KPI predictions and monitor fundamental performance trends.

About Exabel

Exabel is an end-to-end platform for the organization, analysis, visualization and transformation of alternative data. The platform is built to enable fundamental investment teams to work with alternative data more effectively by providing the analytical tools for combining foundational, their own and our alternative data partners’ data assets for KPI prediction and fundamental analysis.

About Fable

Fable Data turns real transaction data into real-world insight. By partnering directly with Europe’s largest banks and card providers, we collect billions of fully anonymised transactions that show, in real time, how consumers are spending across Europe’s biggest economies.Their data is trusted by global investors, corporates, and government bodies to track economic shifts sooner, understand consumer behaviour deeper, and make decisions backed by truth.

To find out more about Fable’s dataset, click the button below to get in touch.

For further information on Fable visit their website here: https://www.fabledata.com/ 

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Exabel is a financial technology company based in Oslo, New York and London.

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