About the White Paper
This paper outlines the often-overlooked challenge of brand mapping in alternative data during M&A, using the Dollar Tree / Family Dollar transaction as a real-world example. It also introduces best practices for analysts and shares how Exabel solves this challenge with automation, transparency, and model integrity.
Inside, you’ll learn:
- Why alternative data vendors treat M&A differently—and why that matters
- A real-world breakdown of the Dollar Tree / Family Dollar transaction
- How incorrect mapping can inflate forecast error by 20%+
- A structured playbook for managing M&A-affected KPIs
- How Exabel automates M&A detection, mapping, and KPI alignment
author bio
Gene Gallagher brings extensive experience in research and alternative data. He joined Exabel from YipitData, a leading provider of alternative data research, where he served as Associate Director of Research. Now Director of Research at Exabel, Gene has spent the past seven years leveraging alternative data and partnering with both buy-side and corporate clients.
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