M&A events introduce enough complexity on their own, but in the world of alternative data, they create a uniquely thorny challenge: brand mapping. With no regulatory standard for how vendors should treat acquisitions or divestitures, analysts are often left dealing with broken KPI correlations, discontinuous histories, and misleading forecasts.
Our latest white paper, “M&A Meets Alternative Data: Solving the Brand Mapping Challenge” breaks down exactly why this happens and how investment teams can protect model integrity.
Inside, you’ll learn:
- Why alternative data vendors treat M&A differently—and why that matters
- A real-world breakdown of the Dollar Tree / Family Dollar transaction
- How incorrect mapping can inflate forecast error by 20%+
- A structured playbook for managing M&A-affected KPIs
- How Exabel automates M&A detection, mapping, and KPI alignment
