Mar 27, 2024

Location Intelligence & Foot Traffic Data from Now Available on Exabel

Exabel partners with to bring their industry-leading location analytics dataset to our alternative data platform. Placer’s geolocation and foot traffic dataset is now available to fundamental investors via the Exabel platform.

We’re thrilled to partner with and make location intelligence and foot traffic data available for investors. provides investors insight into company performance by leveraging foot traffic and visitation data across thousands of property and retail chains in the USA.

The geolocation dataset is delivered and updated daily to the Exabel platform, providing real-time insights to users with historical data back until 2017 for backtesting. The Exabel platform enhances investment teams’ access to insights from’s dataset by seamlessly integrating it with fundamental data. This integration allows investors to analyze foot traffic trends alongside web and app traffic, card spend, and discounting (and more), to create high-quality KPI predictions and monitor fundamental performance trends.

Andreas Aglen, CEO at Exabel spoke on partnering with “We’re thrilled to welcome to the Exabel platform as our latest data partner. Adding their geolocation dataset to the platform further enhances the breadth of alternative datasets that we’re able to offer investors. If you’re covering Retail, QSRs, Casinos, Real Estate, or any other sector where foot traffic is a fundamental driver of value, Placer is a must-have feature in your data mosaic.”

Ed Lavery, VP Investor Intelligence at, added further: “We are really excited to be adding Exabel to our Marketplace. We believe it is important for our customers to be able to access Placer’s market leading foot traffic data sets in any platform they choose. Exabel’s first class UI enables users to seamlessly identify alpha generating signals in Placer’s data and to extract more value out of our offering.

About Exabel

Exabel is an end-to-end platform for the organization, analysis, visualization and transformation of alternative data. The platform is built to enable fundamental investment teams to work with alternative data more effectively by providing the analytical tools for combining foundational, their own and our alternative data partners’ data assets for KPI prediction and fundamental analysis.

About is the industry leader in location analytics. Top investment teams use Placer’s near real-time foot traffic and visitation insights to make informed investment decisions based on business performance, industry trends, and consumer behavior. Placer works by harnessing de-identified data from tens of millions of mobile devices, integrating it with dozens of complementary data types, including consumer demographics, psychographics, spending patterns, and media consumption, then aggregating that data to generate insights describing individual locations, companies, tickers, and more.

To find out more about’s dataset, click the button below to get in touch.

For further information on visit their website here:

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Exabel is a financial technology company based in Oslo, New York and London.

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